Civic commerce identity / Visual concept
Making opportunity easier to see.
The perspective / Glass
Glass frames public procurement as something more open and accessible. The identity concept combines direct language, a distinct editorial tone, and large-scale public-facing communications.
01 / Idea
A strong verbal platform and typographic identity cut through the complexity commonly associated with procurement.
02 / System
The visual vocabulary adapts to campaign and printed applications without losing its core point of view.
03 / Public
Large screens and public-facing graphics make the proposition visible well beyond a digital interface.
