Farm-to-table commerce / Visual concept
Freshness from first look to final checkout.
The perspective / Pomona
Pomona imagines a produce brand whose shopping experience feels as considered as the goods themselves. Packaging, digital catalog, and checkout are connected by a warm, approachable system.
01 / Foundation
The identity combines a grounded visual tone with fresh product imagery to make the proposition easy to understand.
02 / Browse
The catalog concept uses clear product groupings and abundant photography to bring the market to a small screen.
03 / Purchase
The final steps maintain the same clarity and warmth as the discovery experience.
